Cost per lead reflects lead-generation campaigns only. Anything that spent in this window is shown and tagged by status, so paused items that ran earlier in the period still appear.
Every live campaign appears, plus anything that spent in this window tagged by status — so paused campaigns and keywords that ran earlier still show and total spend reconciles.
Live numbers, updated daily, that you can open any day of the month instead of waiting for a review call. No logins to learn, no spreadsheets to decode.
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